We redesigned onlineloans.com in 2010 to reflect a company decided shift from an affiliate-based infrastructure to a lead-based infrastructure. The goal was to increase the income generated to the site through its leads rather than common SEO methods.
Design was done in conjunction with exposure to a number of lead-generation avenues, resulting in a beautifully put-together site. The infrastructure in place, the site will continue to expand as the company grows.